preparing for basketball season
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mistakes young players make
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Ways to Prevent Sports Injuries
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INFINITY WAR! Google Is Killing Off Infinite Scroll in Search Results
Just like Thanos wiping out half of life in the universe – Google are using their infinity gauntlet to essentially bury your website – by bringing back pagination. When starting out in marketing – a quote I used to like was ‘The best place to hide a dead body is page 2 of Google’. Now, […]
Google Is Shutting Down UA (Universal Analytics) For Good On July 1st
Universal Analytics is going offline on July 1, 2024, forcing a swift transition to Google Analytics 4 (GA4) to retain data access and measurement capabilities. This marks the final phase of Google’s shift from its legacy web analytics platform to the more advanced GA4. Why This Matters Businesses that have relied on Universal Analytics for […]
Google Search Document Leak ‘Reveals’ Key Ranking Factors
A significant leak of internal Google documents has provided a rare glimpse into the mechanisms behind Google Search rankings. The documents reveal how Google utilizes various factors, including clicks, links, content, entities, Chrome data, and more to determine search rankings. The Leak On March 13, an automated bot named yoshi-code-bot released thousands of documents from […]
Google Marketing Live 2024: Key Announcements and AI Innovations
Google Marketing Live 2024 unveiled a series of exciting updates and innovations, primarily centered around artificial intelligence (AI), creative enhancements, immersive shopping ads, and new reporting functionalities. Here’s an in-depth look at the major highlights from this year’s event. AI Takes Center Stage at Google Marketing Live 2024 Artificial intelligence was the star of the […]
The Problem With ‘Content Decay’… (It’s Not What You Think)
Understanding Content Decay and Its Impact on SEO Content Decay is a relatively new term in the SEO world, causing confusion even among Google experts like John Mueller and Lizzi Sassman. Despite sounding novel, it simply renames an old issue: the natural decline in user interest and search traffic over time. This phenomenon, often mistaken […]
Google Performance Max For Profitability In 2024
There are some clear indications between what makes Google ads accounts successful and what doesn’t. Unfortunately, most Google ads campaigns we’ve reviewed recently been haemorrhaging money due to incorrectly populated or incorrectly optimised Performance Max Campaigns. Performance Max is an automated, machine-learning type of campaign, developed to make it easier for the user to set […]
Google SGE – AI Powered Search Is Finally Here…
Billed as a ‘new way to search’, Google SGE is the latest offering in AI technology which is expected to change the way people search forever. That also means that the way in which businesses are found online is changing too. With SGE, users will see their usual search results but arranged in a new […]